Account suspended for a policy violation — how to fix it

"Policy violation" is an umbrella. The first step is identifying WHICH policy — then fixing the right thing.

When Google says your Merchant Center account was "suspended due to a policy violation", it rarely makes the specific policy obvious. Most often it is Misrepresentation or Circumventing Systems, but it can also be untrustworthy promotions, insufficient contact information, or editorial/professional requirements. Appealing without knowing which one almost always fails.

Our free AI audit identifies which policy your store is most likely violating — with the evidence — so you fix the actual cause and submit a targeted appeal.

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See exactly what Google flagged on your store in under a minute — then get a paste-ready appeal.

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The policies behind a "policy violation" suspension

Misrepresentation: unclear or inconsistent business identity, hidden costs, fake urgency.
Circumventing Systems: signals that look like cloaking or multiple-account abuse.
Untrustworthy promotions: fake scarcity, resetting countdowns, fake discounts.
Insufficient contact information: no reachable email/phone/address on the site.
Editorial & professional requirements: broken pages, placeholder content, unfinished site.

How to identify the policy and get reinstated

1
Pinpoint the real policy
Run the audit — it maps your store’s issues to the specific policy Google is most likely enforcing, instead of guessing.
2
Fix the matching issues
Each policy needs different fixes. The audit ranks them by impact so you address the cause, not the symptom.
3
Apply the reviewer hack
Disable the feed, submit one flawless product, then appeal — reviewers inspect one clean SKU instead of skimming hundreds.
4
Submit a targeted appeal
Reference the exact policy and the exact fixes. Generic appeals get auto-rejected.

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Frequently asked questions

How do I know which policy I violated?

Google usually only says "policy violation". A free AI audit maps the issues on your store to the specific policy (Misrepresentation, Circumventing Systems, promotions, contact info) so you fix the right thing.

Can one account violate several policies at once?

Yes. Stores are often flagged for a mix — e.g. Misrepresentation plus untrustworthy promotions. The audit lists every issue so nothing is missed.

How long to get reinstated?

Usually a few days after a clean, policy-specific appeal. It fails or drags on if you appeal without fixing the actual cause.

Related guides

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